SCM Innovation under the New Economy Environment Forum Series: Influence Marketing and Digital Supply Chain

August 19th, 2020

The "new normal" economy focusing on structural adjustment and steady growth. It is a model that aims to shifting from a focus on GDP growth to a regenerative growth; and from an overall value increasing to a value-driven sustainable development. Under this situation, STEEP factors(social, technological, economics, environmental, and political) require enterprises to dynamically adjust their structure and timely follow up the trends of industrial upgrading. Under the fourth industrial revolution, how should the original production relations adjust to satisfy the requirement of productivity, are there any new supply chain models to support the enterprise, how could enterprises innovate their supply chain to achieve innovations on business model and the industrial structure, thus upgrade to a new value system? These issues will be addressed in this series of forums.

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NISCI_Seminar_MCN and SCM digitalization V0.7[2].pdf